Advertising
Introduction
Welcome to Quizilla's Advertiser Information page. Please refer to this page for the most up-to-date Ad Specifications for advertisements, contextual placements, and newspaper sponsorships for Quizilla.com. For general advertising questions, please contact us at: adrequests@the-n.com or:
Quizilla Advertising Opportunities
1515 Broadway
32nd Floor
New York, NY 10036
Overview
IMPORTANT CONSIDERATIONS - PLEASE READ
Quizilla targets a 13+ audience, however we still have some unique requirements concerning advertisements:
- Non-"Quizilla" content placed on our site must be clearly labeled with the word "ad" or "advertisement" plainly visible for the complete duration that the content if visible to users.
QUIZILLA RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE.
Standard Ad Specs
Units:
- 728x90 Leaderboard - 39k gif, jpg
- 300x250 Large Rectangle - 39k gif, jpg
- 400x400 Pop Up - 39k gif, jpg
Lead Time for Standard Ad units:
- 5 business days
Additional Notes: Standard Ad Units
- A linking URL must be submitted for each creative. Alternative copy (255 character limit) is optional.
- All advertising is subject to Quizilla creative and standards approval.
- All ads must open a new browser window when clicked.
- Quizilla must approve all ads and promotional copy.
- Any creative that alter the mouse pointer from its original form is not supported, even if the alteration occurs only within the ad.
Rich Media Ad Specs
Flash and Rich Media Ad SpecsUnits:
- 728x90 Leaderboard - 39k Flash (provide a 39k backup image gif, jpg)
- 300x250 Large Rectangle - 39k Flash (provide a 39k backup image gif, jpg)
- 400x400 Pop Up - 100k (80k initial, 920k "polite streaming" 3rd party served)
Lead Time for Rich Media Ad units:
- 5 business days
Additional Notes: Rich Media Ad Units
- Quizilla supports creative up to and including Flash 7.
- Add an invisible button making the entire area of the banners clickable. Attach the following object to the button:
on (release){
getURL (clickTag, "_blank");
} - This will embed the clickTag variable in the FLA file. This allows the click-through URL to be modified any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure the click thru opens a new window.
- The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action.
- http://www.macromedia.com/resources/richmedia/tracking/
- http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
- http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
- Flash must have wmode=transparent, or ad creative will show underneath dropdown navigation and/or interfere with page level DHTML.
- Advertiser must provide both .swf and .jpg/.gif version of creative.
- The-N.com will implement a plug-in sniffer script; users without the Flash plug-in will be served the advertiser provided .jpg or .gif alternate.
- All .swf files must be published to support a mimimum Flash 6 Plug-in.
- Maximum frame rate is 31 fps.
HTML
- The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated.
- Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>).
SCRIPTS
- JavaScript routines must be submitted for approval.
- If submitting creative exported as Flash versions using Action Script you must submit a list of compatible plug-ins. Send your test results when submitting your creative.
Third Party Ad Specs
Expandables
- 80K Initial load (recommended 39K); additional polite stream 920K (max); Total load not to exceed 1M
- Cannot hide embedded flash units or drop down menus, including nav bars, other ads. Must be user-initiated (rollover OK). Sound must be user-initiated by click. Must have clearly visible & connected "Close" or "X" button & be pre-approved by the-n.com
Expansion details:
- 728x90 can expand down to a maximum size of 728x400
Floating Ads
"Initial Eye Catcher"
- File Size -- Initial 80K (recommended 39K), Subsequent 920K, Flash 7
- Floating ads cannot appear on the-n.com Home Page.
- No floating or expanding elements may hide embedded flash units or drop down menus on the page, including nav bars, other ads, or content.
- Ad may move around on page but should not occupy more than 400x400 pixels at any one time.
- Ad cannot cover in-page ad units.
- Audio must be user-initiated (on-click ONLY).
- Unit must have clearly visible close or "x" button.
- :20 sec max allowable floating time.
- 5 seconds of non-user initiated sound. Thereafter, sound must be user initiated with click on a clearly labeled sound on/off button.
- Creative will be pre-approved by the-n.com before it goes live.
- All ads must target a new browser window.
"Leave Behind"
- Upon completion of the "initial eyecatcher" creative recommended that leavebehind resides in 120x600 dedicated ad space within the webpage
Lead Time for Standard Ad Units
- 10 business days
Additional Notes: 3rd Party Served Ad Units
- The .swf needs to use the "clickTAG" expression for the URL call (see Flash Standards)
- Due to a Macromedia recognized flash over flash interaction issue, Windows 2000 and NT users will not be displayed the ad. Floating ads are also not viewable on Macs.
- Ad will only be viewable on IE 5.0 or above.
- Creative is subject to review and approval 8 business days prior to launch. The-N will exclude these pages: homepage, main gateway pages, some hub pages. Also, specific page w/flash submission forms, polls, etc.
- Only the visible elements of the ad are clickable, no transparent portions surrounding the ad.
- Recommended: gray background added to always be present where the ad appears
- Close Button: (several options)
- unload the main movie from the Flash player: unloadMovie(_root);
- have the time line go to an empty frame in the movie
- disable the main movie by making it invisible: _root._visible = false;
- No window.onLoad function.
- No ads that include applets without full q/a time from MTVN.
- Traffic will try to put all "polite stream" ads into the same tile category so our pages will never load a floating ad and an in page ad unit that both have polite streaming after initial load.
- We can also put them on the test site to test out and send to Q/A before putting live
